Striving For Success

Who are you meant to be?​

About the Striving Styles

The Striving Styles Personality System, and its creators, Anne and Heather, have been prominently featured in the media as well as in a wide range of publications including “O” the Oprah Magazine, USA Today, New York Post, Huffington Post, Toronto Star, Canadian Living, Globe, and Mail, NOW Magazine, and

A revolutionary framework for achieving potential, the Striving Styles provides a step‐by‐step roadmap for human development. It integrates Carl Jung’s Theory of Personality Type with Needs Theory, Emotional & Social Intelligence as well as the latest advances in neuroscience and brain development. Its needs‐based approach to development lets leaders why they behave the way they do and how to leverage their own brain’s organization in order to change their behavior and self‐actualize in any context.

Changing behavior is possible, but not as easy as having an ‘a‐ha’ moment or receiving skills training, as these will not the reflexive, emotional, and instinctual parts of the brain.

Our approach to coaching focuses on helping individuals to become aware of their nature, emotions, and how their brain is organized. This allows them to know how they process information and what gets in the way – fear, embarrassment, etc. – of trying new behaviors and shifting from unproductive reactions to other people and work situations.

Rather than looking at strengths and weaknesses, we target the unconscious patterns of behavior and emotions that typically get in the way of development and behavioral change, despite the client’s best intentions. We help them to leverage their full brain – developing their capacity, repatterning habits of mind – and to harness their emotions in order to increase their effectiveness.